Experience Meets Innovation.

TradeWell brings together experts in finance, technology, quantitative research, AI, and operations to build and manage systematic investment strategies.

Every member of our team contributes to one shared goal: delivering disciplined, transparent investment solutions built for long-term success.

Our Team

The team shares responsibility for strategy research, risk management, investor relations, finance and operations. Every role is clearly assigned and independent of the others.

Joan Horbeek

Joan Horbeek

Founder & CEO

Amsterdam

Joan is the founder and CEO of TradeWell Capital. He has several decades of experience in international energy project management and algorithmic trading, and built TradeWell around a systematic, research-driven approach to financial markets.


As CEO he holds ultimate responsibility for strategy, fund management and the regulatory structure under AFM supervision.

Liam van As

Liam van As

Chief Operating Officer

Amsterdam / paris

Liam is COO of TradeWell Capital. He is responsible for the operational management of the Fund, oversight of the teams, contact with external partners and the strategic growth of TradeWell.



Jelmer Posthumus

Jelmer Posthumus

Data & AI

Amsterdam

Jelmer leads data engineering and AI at TradeWell Capital. He is responsible for the research infrastructure that develops, tests and validates new strategies.


His work focuses on building the tooling and pipelines that enable the team to work systematically at scale.

Karwan Nisstany

Karwan Nisstany

Head of Investor Relations

Amsterdam/SWeden

Karwan is responsible for investor relations at TradeWell Capital. He is the first point of contact for high-net-worth individuals and family offices considering an investment in the Fund.


His role covers onboarding, ongoing communication with investors and answering due diligence questions together with the team.

Rense Horbeek

Rense Horbeek

Chief Financial Officer

Amsterdam

Rense is CFO of TradeWell Capital. He is responsible for financial reporting, cost management and financial control within TradeWell Capital B.V.


His work runs alongside the independent NAV calculation by AssetCare and ensures sound internal finances for the management vehicle.

Sofie Kleefstra

Sofie Kleefstra

Back Office Administrator

Amsterdam

Sofie handles the back office and operational administration of TradeWell Capital. She is the point of contact for administrative questions and manages the day-to-day coordination with AssetCare, banking and compliance partners.


Her work forms the operational backbone of the Fund's day-to-day running.

Our approach

Markets evolve constantly, and successful investing requires consistency, discipline, and adaptability.

Our proprietary models analyse changing market conditions in real time while advanced risk controls monitor portfolio exposure every step of the way. This systematic approach removes emotion from investment decisions and creates a repeatable process built for long-term growth.

Just as importantly, we invest alongside our clients. The same strategies and risk management principles that protect client capital also protect our own.

Together, our leadership team combines decades of experience across financial markets, engineering, technology, and business management—providing the expertise behind every TradeWell solution.

Ready to start?

Join TradeWell Strategies today and take control of your financial future.

Get in touch

For any inquiries or to explore your vision further, we invite you to contact our professional team using the details provided below.

Address details:

Lepelstraat 14, 1018 XM, Amsterdam


TradeWell Strategies

Contact details:

+31 6 1548 9840

Risk warning:

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. At least 75.1% of retail investors lose money when trading CFDs. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Disclaimer:

TradeWell Strategies operates solely as a strategy technology provider. It does not manage funds, accept investors, or perform any regulated financial activity.

Copyright © 2026 TradeWell

Get in touch

For any inquiries or to explore your vision further, we invite you to contact our professional team using the details provided below.

Address details:

Lepelstraat 14, 1018 XM, Amsterdam


TradeWell Strategies

Contact details:

+31 6 1548 9840

Risk warning:

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. At least 75.1% of retail investors lose money when trading CFDs. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Disclaimer:

TradeWell Strategies operates solely as a strategy technology provider. It does not manage funds, accept investors, or perform any regulated financial activity.

Copyright © 2026 TradeWell