For Investors
White Label
No licence of your own needed. We bring the broker deal, the strategies, and your own branded app, while you focus on your network.
Your brand
Full rebrand and theming
Branded app
Your clients, your name
Revenue share
Or flat seat licence
30 days
Operational, or less
What is TradeWell Strategies
The kind of algorithmic trading that institutions and family offices run on large capital, opened up to smaller investors.
The problem
How the market treats
smaller investors
Little transparency
Hidden spreads, vague monthly statements, fees you can't really see.
Locked behind big minimums
The strategies institutions use sit behind six-figure entry tickets.
Hardly any diversification
Most retail portfolios ride on one or two positions, all the same risk.
With TradeWell Strategies
Institutional methods,
opened up to you
Everything in the open
One clear fee and a live dashboard showing every position and cost.
Institutional, from €5,000
We pool capital so the strategies reach the size they're designed for.
Real diversification
Spread across forex, multi-asset and more on the way, in one portfolio.
You want access to institutional-grade systematic trading without needing six figures of your own.
You understand that returns come with real risk, and you only invest what you can afford to lose.
You value transparency, a clear fee, and a team that puts its own money in the same strategy.
It is probably not for you if
You need guaranteed returns or cannot accept that the value can fall as well as rise.
You may need the money back at very short notice for essential costs.
You are looking for a quick win rather than a disciplined, long-term approach.
A word on risk. Please do not invest money you cannot afford to lose. Profits are the aim, but losses can and do occur. The chance of above-average returns always carries risk on the other side of the equation. That is exactly why we invest alongside you, in the same pooled structure, on the same terms.
Why we exist
THE PROBLEM
The best algorithmic strategies sit behind six-figure minimums. Smaller investors are left with the retail version, higher costs, less transparency, and none of the methods institutions actually use.
The SOLUTION
We design the systematic strategies that large desks run on millions, and make them accessible from €5,000. Our own capital runs in the same strategies, under the same conditions as yours. Your account is opened in your own name at our partner broker and connected to a PAMM structure operated by London & Eastern LLP, regulated by the UK FCA.
The Founder
"For twenty years I planned wells. One mistake could cost millions. That habit travels. We plan every trade the same way. Mapped, modelled, risk managed, executed."
Joan Horbeek, Founder. Ex Shell, GDF Suez, One Dyas. Norway · UK · Southeast Asia.
Joan spent two decades managing capital projects in the energy industry, where one decision could carry a forty million euro consequence and there was no room for a sentiment trade. He started TradeWell to apply the same risk first discipline to forex. The strategies are designed to behave like advanced chess engines. They calculate every move, prefer survival over flair, and only commit when the probability is in their favour. He invests his own capital in FX Multi-Currency. So does every member of the team.
Since 2025
FX Multi-Currency inception
100%
Team capital in strategy
20+ yrs
Operational risk discipline
Reasons to invest
right alongside us
Institutional-grade algorithms
The same class of systematic models large desks use to chase above-average, risk-managed returns.
Pooled to reach real size
Your funds join others to meet the €100,000 the algorithms are designed for. They can't work on €5,000 alone.
Years of real trading experience
Strategies shaped by live markets and operational risk discipline, not by a back-test alone.
Skin in the game
The founders and the whole team invest in the same strategy, on the same terms. We win and lose with you.
TradeWell. In Your Pocket.
Stay connected to your investments wherever life takes you. The TradeWell app gives you secure, on-the-go access to your portfolio, strategy performance, and account activity through a simple and intuitive mobile experience.
Designed for modern investors, the app provides real-time insights, performance tracking, and important account updates, making it easy to monitor your investment journey anytime, anywhere. Built on the same principles of innovation, transparency, and disciplined investing that define TradeWell, the app offers a seamless way to stay informed and in control.
Key features include:
Real-time portfolio monitoring
Strategy and performance tracking
Secure account access
Investment and account updates
Intuitive, user-friendly experience
Access anytime, anywhere
How TradeWell works
Two ways
to work with us
Allocate your own capital to the FX Multi-Currency strategy, or launch your own branded operation with us behind it. Both run on the same code, the same app, the same risk discipline, through regulated brokers that pass our own due diligence first.
For Investors
White Labels
01
Day 1 to 2
We sign, get to know your network, and start setting things up. You meet the broker and the regulated partners.
02
Day 2 to 3
We agree the strategies, start your branded app, and begin the design of your brand and site.
03
Day 3 to 5
Your app is built and tested, ready for real clients.
04
Day 5 to 30
Your site goes live, trading begins, and you start onboarding clients under your own name.
Pricing
We only earn
when you earn
Our income is the performance fee, so our incentives are tied directly to yours. We only earn when you earn. A 1% deposit fee covers onboarding, and a 30% performance fee applies only on profit above your previous high. No subscription, no platform fee.
For Investors
FX Multi-Currency
Take part in the flagship multi-currency forex strategy. The AI risk overlay and the live dashboard, all included.
minimum
€5,000
deposit fee
1%
perf. fee
30%
liquidity
Daily
Five subsystem FX portfolio, AI risk overlay
Full access to the internal dashboard
Performance fee billed only above your peak
Withdraw any time, no notice period
for larger capital
Private account
Run a TradeWell strategy in your own private account, with a risk and return profile set to you. From €100,000.
minimum
€100,000
account
Your own
fee model
Fixed or shared
profile
Tailored
A strategy run in your own segregated account
Fixed fee or profit share, whichever suits you
Risk and return profile tailored with you
Same systems, more control over the mandate
For partners
White label
You bring the network. We bring the broker deal, the strategies, your branded app, and licensing help if you want it.
you bring
Your network
deployment
30 Days
delivery
Branded app
license
We help
Broker deal and execution setup, arranged for you
Your own branded app, full rebrand, your domain
Licensing guidance, or run under ours
Already have a strategy? We handle the rest
All fees calculated on a high water mark. Performance fee only applies above your previous peak. A licensed broker runs the strategy on the pooled capital, and profit or loss is allocated strictly by your participation. Past performance does not guarantee future returns.
White label partnership
You bring the network,
we bring the rest
No licence of your own needed. We bring the broker deal, the strategies and your own branded app, and we help you get licensed if that is the route you want. You focus on your network. We build everything behind it.
The broker deal, done for you
We bring the brokerage relationship and the execution setup, on terms you would struggle to negotiate alone.
Your own branded app
Strategies, AI risk engine, investor dashboard and reporting, all under your name, your colours, your domain. We stay invisible.
Licensing help if you want it
If you want to run regulated, we guide you through it and introduce the auditors. If you would rather operate under ours, that works too.
Already have a strategy?
We still help. Bring your own strategy and use us for the broker deal, the branded app and the commercial side, so you launch faster.
Our process
How we
actually trade
Every trade follows the same five steps, run the same way each time. We read the market, decide by rule, set the risk up front, execute, and keep improving the strategy long after the trade is on.
Analysis
We look across markets for structure, volatility and mispricing. The aim is not to guess where price goes next, but to read the conditions the same way every time.
Decision
Trades are chosen by rules set in advance, not by gut feel or the day's headlines. The same inputs lead to the same decision, even under pressure.
Risk
Risk is set before a trade goes on, not patched up afterwards. Every position has clear limits, with hedging and controls built into the strategy itself.
Execution
The trade is placed exactly to the rules, with no last-minute changes. That discipline is what keeps the results consistent from one trade to the next.
Refinement
always on
The work does not stop once a trade is on. AI and our research team keep testing and improving the strategies in the background, and then the loop starts again.
internal dashboard
The same screen we trade from,
available to you
You get the same dashboard our portfolio managers use. It shows live positions, PnL, slippage, drawdown and the AI risk overlay, broken down by currency, updated in real time. The same data we make our own decisions on.
LIVE RISK MONITOR
Risk, managed in real time
Our AI constantly watches how volatile the market is and how the currencies are moving together. The moment risk builds, it automatically trims positions, before it ever turns into a loss.
PH · HEALTH SCORE
A composite read. Sharpe, drawdown control, regime stability, correlation hygiene. One number for portfolio health.
All fees calculated on a high water mark. Performance fee only applies above your previous peak. A licensed broker runs the strategy on the pooled capital, and profit or loss is allocated strictly by your participation. Past performance does not guarantee future returns.
The team
The people behind
TradeWell Strategies
A senior team builds the strategies, runs the risk, and looks after every investor personally. When you reach out, you speak to one of them, not a call centre.
Joan Horbeek
Founder & CEO
Liam van As
Chief Operating OfficeR
Jelmer Posthumus
Data & AI
Karwan Nisstany
Head of Investor Relations
Rense Horbeek
Chief Financial Officer
Sofie Kleefstra
Back Office AdministratoR
The strategy lineup
One strategy live now,
more on the way
We don't ship a strategy until it has cleared paper trading, out of sample backtests, and six months of live capital sign off.
Live since 2025
FX
FX Multi-Currency
Curated forex · Daily liquidity
Three more on the runway, coming online soon
Each candidate runs through paper trading, out of sample backtests, and a full six months of live capital before it joins the production lineup, alongside our own deployed money.
Crypto
coming soon
Stocks
coming soon
Indices
coming soon
Multi asset
Forex and commodities, more on the way
Since 2025
Live, audited inception
AI & human supervised
Every position, in real time
Daily liquidity
No lock up, no notice period
Get in touch
Talk to the team
You will talk to the people who actually build and run the strategies, not a call centre. Tell us who you are and what you are looking for, and we will come back within one business day.
info@tradewell.nl
Office
Lepelstraat 14
1018 XM Amsterdam
We only work with regulated brokers that pass our own due diligence. Execution partners include Interactive Brokers, MetaTrader 5 and PU Prime. Strategy provider to L&E LLP under FCA reference 534484.
Who to talk to
New investments & onboarding
Karwan Nisstany
Investor Relations
Strategy, data & risk
Jelmer Posthumus
Data & AI
Larger capital & partnerships
Liam van As & Joan Horbeek
COO & Founder
Put your capital
to work
Take part in institutional-grade strategies from €5,000. We reply within one business day, and the founders invest right alongside you.
