TradeWell is born from a unique blend: decades of operational excellence in global energy exploration and cutting-edge algorithmic investing.
Our mission is to give investors access to intelligent, emotion-free trading strategies that preserve and grow wealth, built on a foundation of trust, transparency and technical excellence.
TradeWell is led by Joan Horbeek and supported by specialists in algorithm development, portfolio monitoring and investor partnerships. Compliance is secured through London & Eastern LLP, our regulated partner in the EU and UK. This integrated team ensures that every part of the process, from strategy design to regulatory oversight, is handled by professionals with a single focus: protecting and growing capital with discipline.
Our Philosophy
At TradeWell, we believe in letting technology do what humans can’t. Even the best chess grandmaster won’t beat a machine. The same goes for markets. Our AI-driven systems handle data and decisions with discipline, free from emotion.
But we don’t leave it at that. Every strategy is monitored daily by our team, adjusted where needed and held to strict standards.
We stand by four simple principles:
We invest alongside you. Every team member has personal capital in these strategies.
We uphold strict compliance. Our strategies run within regulated structures that protect your capital and maintain the highest standards of oversight.
We keep improving. Our systems continuously adapt, guided by advanced AI and machine learning to stay ahead as markets evolve.
We employ a multi-level risk management system. Diversified subsystems and carefully set stop-out levels protect capital and support long-term stability.
It’s this mix of technology and oversight that drives TradeWell.
Our mission: to set the standard for disciplined, algorithmic investing and to be your most trusted strategy partner.
A place where experienced investors can grow their capital side-by-side, guided by data, discipline and real accountability. We are scaling, but never at the cost of clarity or our values.
